I jumped in on short notice to shoot a collaboration campaign between Staple and NYCFC for Extra Butter, with creative direction guided by the homie Bernie Gross. The goal was to reflect the gritty, real textures of New York, the city that shaped all three collaborators. We shot across LES and Brooklyn rooftops, keeping things stripped back and true to the set. Akeem from Keem Studios modeled for the campaign, and his son Maison joined us for the ride. The pictures landed on the brand’s homepage at launch and still live online.