01

01

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Apple Inc.

Apple Inc.

Apple Inc.

Person waving at an iMac showing a large video call grid, representing remote collaboration and team communication.

Client

Client

Apple

Apple

Type

Type

Events + Marketing

Events + Marketing

,

,

Visual Strategy

Visual Strategy

Year

Year

2011-2023

2011-2023

About

About

I spent 10+ years at Apple. I started in retail on the Visual Team, shaping product stories and in-store experiences daily. That led to Events and Marcom, where I helped keep product launches and brand moments consistent from the inside. Its where I learned how to build clarity and culture at scale. Catch me in orange!

I spent 10+ years at Apple. I started in retail on the Visual Team, shaping product stories and in-store experiences daily. That led to Events and Marcom, where I helped keep product launches and brand moments consistent from the inside. It’s where I learned how to build clarity and culture at scale. Catch me in orange!

Wide view of an Apple Store interior with long tables and product displays under a bright, geometric ceiling.
Wide view of an Apple Store interior with long tables and product displays under a bright, geometric ceiling.
Wide view of an Apple Store interior with long tables and product displays under a bright, geometric ceiling.
Attendee holding an iPad during an event demo, showing an on-screen experience in a live presentation setting.
Attendee holding an iPad during an event demo, showing an on-screen experience in a live presentation setting.
Attendee holding an iPad during an event demo, showing an on-screen experience in a live presentation setting.
Close-up of a presentation screen featuring an iPhone and the words ‘Notification summary’ during a product talk.
Close-up of a presentation screen featuring an iPhone and the words ‘Notification summary’ during a product talk.
Close-up of a presentation screen featuring an iPhone and the words ‘Notification summary’ during a product talk.
Dark auditorium with rows of seats facing a stage screen, capturing the scale of a large Apple event setup.
Dark auditorium with rows of seats facing a stage screen, capturing the scale of a large Apple event setup.
Dark auditorium with rows of seats facing a stage screen, capturing the scale of a large Apple event setup.
Group photo of a large team and guests at an in-person event, captured in a bright gallery-style space.
Group photo of a large team and guests at an in-person event, captured in a bright gallery-style space.
Group photo of a large team and guests at an in-person event, captured in a bright gallery-style space.
Modern retail-style interior with product tables and wall displays, photographed in a clean, open space.
Modern retail-style interior with product tables and wall displays, photographed in a clean, open space.
Modern retail-style interior with product tables and wall displays, photographed in a clean, open space.
Grid of colorful game thumbnails on a screen, representing App Store and Apple Arcade curation and marketing.
Grid of colorful game thumbnails on a screen, representing App Store and Apple Arcade curation and marketing.
Grid of colorful game thumbnails on a screen, representing App Store and Apple Arcade curation and marketing.