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14

Extra Butter NYC

Extra Butter NYC

Extra Butter NYC

Model wearing an NYCFC scarf and Staple x NYCFC apparel during the Extra Butter collaboration shoot in New York.

Client

Client

Extra Butter NYC

Extra Butter NYC

Type

Type

Photography

Photography

,

,

Year

Year

2021

2021

About

About

I shot the Staple x NYCFC collaboration for Extra Butter, with creative direction from Bernie Gross. We photographed across LES and Brooklyn rooftops to capture a raw New York feel. The project launched with Extra Butter, with campaign assets shared across Staple and NYCFC channels.

I shot the Staple x NYCFC collaboration for Extra Butter, with creative direction from Bernie Gross. We photographed across LES and Brooklyn rooftops to capture a raw New York feel. The project launched with Extra Butter, with campaign assets shared across Staple and NYCFC channels.

Portrait of model in a black NYCFC long sleeve in front of a graffiti-covered wall, photographed on the street in NYC.
Portrait of model in a black NYCFC long sleeve in front of a graffiti-covered wall, photographed on the street in NYC.
Portrait of model in a black NYCFC long sleeve in front of a graffiti-covered wall, photographed on the street in NYC.
Close-up of Staple x NYCFC hoodie detailing with orange and blue stripe accents on fabric.
Close-up of Staple x NYCFC hoodie detailing with orange and blue stripe accents on fabric.
Close-up of Staple x NYCFC hoodie detailing with orange and blue stripe accents on fabric.
Model in a light gray hoodie from the Staple x NYCFC collaboration, photographed on a rooftop with the city in the background.
Model in a light gray hoodie from the Staple x NYCFC collaboration, photographed on a rooftop with the city in the background.
Model in a light gray hoodie from the Staple x NYCFC collaboration, photographed on a rooftop with the city in the background.
Close-up of Staple x NYCFC graphic on a white shirt featuring the NYCFC crest and diagonal stripe design.
Close-up of Staple x NYCFC graphic on a white shirt featuring the NYCFC crest and diagonal stripe design.
Close-up of Staple x NYCFC graphic on a white shirt featuring the NYCFC crest and diagonal stripe design.
Back view of model wearing a black top with a bold ‘92’ graphic, photographed against a brick wall.
Back view of model wearing a black top with a bold ‘92’ graphic, photographed against a brick wall.
Back view of model wearing a black top with a bold ‘92’ graphic, photographed against a brick wall.
Model adjusting an NYCFC scarf while wearing Staple x NYCFC apparel, photographed outdoors in NYC.
Model adjusting an NYCFC scarf while wearing Staple x NYCFC apparel, photographed outdoors in NYC.
Model adjusting an NYCFC scarf while wearing Staple x NYCFC apparel, photographed outdoors in NYC.
Gold Staple pigeon coin standing on a brick surface with shallow depth of field.
Gold Staple pigeon coin standing on a brick surface with shallow depth of field.
Gold Staple pigeon coin standing on a brick surface with shallow depth of field.

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